With the help of social media, the financial services could better serve the consumer with the on-time announcement, global reach and convenient customer service. What is the financial service industry? Banks, insurance companies, investment funds, credit-card companies… in short, the service which related to economic could be financial services. In the last post, we evaluateContinue reading “💰What is happening in the financial services industry in relation to its use of social media”
Tag Archives: SMMF
💄Kylie Cosmetics social media strategy – Evaluate with SMMF
According to Felix, Rauschnable, and Hinch (2016), the Social Media Marketing Framework (SMMF) which include Scope, Culture, Structure and Governance are effective in evaluating the complexity of the social media communication. First, let’s use SMMF to evaluate Kylie Cosmetics social media strategy. Scope – Kylie Cosmetics is one of the successful brands that well-integrated theContinue reading “💄Kylie Cosmetics social media strategy – Evaluate with SMMF”
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