This blog will share my idea on some possible social media marketing tactics, which suitable for a new online store selling a variety of sporting gear and equipment. Set up an achievable objective on social media Social media marketing could effective on word-of-mouth marketing, market research, new product development, public relationship, web traffic, customer loyaltyContinue reading “📳Tactics for a new online store to conducting social media”
Tag Archives: digital marketing
👕The impact of the internet and digital technologies on the marketing mix elements for the fashion industry
Marketing mix refers to the different choice that the brand used to promote the product or service to the market, perhaps the most well-known definition is 4Ps. 4P include product, place, price and promotion, it was first to come up by Borden (1964), now many brands use 4Ps to guide their marketing strategy. E-commerce isContinue reading “👕The impact of the internet and digital technologies on the marketing mix elements for the fashion industry”
💳Afterpay business model evaluate
In the last post, we talk about the innovative business model of Afterpay (If you haven’t read it, click here~). Now let’s look at how the business could learn from Afterpay and what is the limitation of it. What we can learn from Afterpay? Afterpay has deeply focused on the insight of potential customers (Andrew,Continue reading “💳Afterpay business model evaluate”
💳Afterpay – an innovative business model case study
Have you ever had the experience that gives up on something that you really want to buy, but because of the tight money you have to save for another couple of weeks? Have you used Afterpay? Have you ever tried to bring the product home first for use and then pay for it? Afterpay isContinue reading “💳Afterpay – an innovative business model case study”
💰What is happening in the financial services industry in relation to its use of social media
With the help of social media, the financial services could better serve the consumer with the on-time announcement, global reach and convenient customer service. What is the financial service industry? Banks, insurance companies, investment funds, credit-card companies… in short, the service which related to economic could be financial services. In the last post, we evaluateContinue reading “💰What is happening in the financial services industry in relation to its use of social media”
Online customer experience analysis with Charles & Keith
As e-Commerce has also changed the way of evaluating customer satisfaction, all the element in digital marketing should benefit the brand long-term performance. In this blog, I use Rose and Hair (2011) online customer experience evaluation framework to share my online shopping experience with Charles & Keith (C&K). Information processing 📜 When I open theContinue reading “Online customer experience analysis with Charles & Keith”
eBay case study – How eBay has had to evolve its online brand proposition and communicate it to achieve continued growth?
(image source: https://www.ebay.com.au/) Stay at home with few clicks, then your package is on the way, how simple that eBay made the shopping become. eBay as one of the successful shopping websites, the well understanding of the digital marketing allow eBay to integrated various digital marketing element to serve the one goal, which is toContinue reading “eBay case study – How eBay has had to evolve its online brand proposition and communicate it to achieve continued growth?”
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