Tag Archives: 4Ps

Marketing mix refers to the different choice that the brand used to promote the product or service to the market, perhaps the most well-known definition is 4Ps. 4P include product, place, price and promotion, it was first to come up by Borden (1964), now many brands use 4Ps to guide their marketing strategy. E-commerce isContinue reading “👕The impact of the internet and digital technologies on the marketing mix elements for the fashion industry”